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July 29, 2008
The European Commission launched an information campaign addressed to consumers on the benefits of organic food.
The promotional campaign focuses on increasing awareness of organic produce among young people to ensure a future market for organic, under its main slogan: "Organic farming: Good for nature, good for you."
Professionals in the industry can use the slogans for marketing purposes. The campaign is aimed at supporting those involved in the ever-growing organic market.
Aside from the main slogan, the Commission has developed a list of slogans and key messages for use by professionals, such as: "Organic farming. The natural choice"; "Organic farming. In nature we trust"; "Organic farming. In goodness we trust"; and "Organic products meet consumer demand for authentic, high quality and tasty food".
It also announced a competition to develop a new organic farming logo, which will be compulsory on all organic products in Europe from mid-2010, as long as long as at least 95 per cent of the ingredients are organic.
The campaign has been launched within the framework of the European Action Plan for Organic Food and Farming, which also sets out 21 initiatives for developing the organic market and improving standards by increasing efficiency and transparency and thereby increasing consumer confidence.