July 12, 2010

The book 'Looking east looking west: Organic and quality food marketing in Asia and Europe' has been published and is now available at the Wageningen Academic Publisher's web site.

The book is an outcome of the Asia Link project BEAN-QUORUM and has been edited by Rainer Haas, Maurizio Canavari, Bill Slee, Chen Tong and Bundit Anurugsa.


The articles in the book focus on the diversity and dynamics of European and Asian organic food markets.


This publication is designed for the scientific community as for students as well. It could be used as a supplement to textbooks for courses which deal with organic and quality food marketing in a global perspective.

Download table of contents of the book 'Looking east looking west: organic and quality food marketing in Asia and Europe'. (PDF file)
http://www.wageningenacademic.com/_clientfiles/TOC/eastwest.pdf

Links:
• Web page at WAP

by Canavari Maurizio